Director: Kenny Mayne Production: Big Brick Productions TVC Campaign Creative: BBDO NY Segment ACD CW: Joe Bianco
WE MADE BAD GOOD FOR BUSINESS
You’re a professional. You can sell anything. Sell yourself an upgrade already.
AD: Jim Garrison CW: Joe Bianco
VIRGIN AMERICA DEEP V
WE FOOLED NO ONE ON PURPOSE
People think everything Branson touches turns to gold. Truth is, guy just knows not to surround himself with yes-men. So on April 1, his favorite day, we decided to chug the corporate Kool-Aid to see just how different things could be — and we started with the logo.
FEATURED BY: FAST COMPANY, USA TODAY, TIME, MASHABLE, CONDÉ NAST, POPSUGAR, CBS, ADWEEK
Director: Evan Mann AD: Jim Garrison CW: Joe Bianco
WE MADE A WHISKEY
Commonwealth Proper is a custom clothier known for their meticulous process and shirts I can’t afford. They wanted to send a $225 coupon to new prospects. We had a different idea. How do you sway busy men to hear you out? You buy them a drink.
Whiskey: New Liberty Distillery AD: Rob Reed CW: Joe Bianco
WE BROUGHT AMERICA’S OLDEST BANK ONLINE
After TBWA\Chiat\Day launched BNY Mellon's latest Wealth Management spot, we launched these digital spots, driving more clicks to the bank’s acquisition page, and more eye’s to the brand’s big TV push.
Director: David Shane AD: Bill Starkey CW: Joe Bianco
JELL-O PITCH WORK
WE TOOK JELL-O OUT OF THE PANTRY, AND OUT OF THE ’50s
What happens when you combine old-timey cereal technology with newfangled internet stuff? At CP+B, we wanted to find out. So my partner and I pitched an app that allowed anyone to send and share secret messages on Facebook by using a red Jell-O cup as a decoder ring.