In 2022, this AI stuff looked like it was going to be a big deal. And we saw a chance to launch Viva Magenta as the coming 2023 Color of The Year. The result was 53B impressions and the most successful campaign in Pantone history.
2023 CANNES SHORTLIST // FEATURED BY: THE LATE SHOW WITH STEPHEN COLBERT, THE NEW YORK TIMES, FAST COMPANY, VOGUE, CNN, THE WASHINGTON POST
With 65K visitors, broadcast pickup, and 20M organic views, the work resulted in a 25% brand lift in search, which the data team told me to say.
CREDITS
ECD: Diego Nicolau
AD: Meg Smart
VD: Sara Osorio, Keith Locke
MOTION: Giancarlo Orsi Chalmeta, Gino Nave
SPACE: Artechouse
CW: Joe Bianco